Our Story
With the ever-changing way that people view social content and follow certain people and pages, we feel the need to make a change, and we did it in a BIG way!
Welcome to our new vision, Content King Media.
For over 40 years Archer’s Choice Media was owned and operated by Ralph & Vicki Cianciarulo! As RJ, their son, grew up and slowly learned the business, he began following his dreams and vision of growing the company to something much more. With Ralph, Vicki, and RJ directing the new young crew at Content King Media, we not only have Ralph & Vicki who’ve watched the social industry change over the past 50+ years and have built the foundation of Content King Media, but we also have RJ and the new crew which sees all social content to full scale productions from a younger perspective (since we all know how short attention spans are today).
We are confident that over the past 15+ years of running social accounts and dealing with many manufactures in different industries that we can quickly pick up on what the people want/don’t want, who they want, and of course what the most popular trends are for those demographics.
There is no doubt Ralph & Vicki remain doing what they do but as the future continues to rapidly change you can bet that RJ & the crew are on top of production with means to create better content for the future.
The CK Crew
Ralph Cianciarulo
Chief Operational Officer
Having grown up in the suburbs of Chicago, this little Italian has the respect and drive to work like no other! In his early years, he absolutely fell in love with the outdoors, hunting, and found an incredible respect for the game. While he worked for a bow shop for a little while, he came to a point where he wanted to do it for himself… Sure enough, that’s what he did. He opened his own bow shop called “Archer’s Choice” and it took off big time!
Vicki Cianciarulo
Chief Executive Officer
Vicki grew up in the suburbs of Chicago and has been a ‘tom-boy’ since day one! She worked at a few different jobs before eventually finding herself working at a bow shop called “Archer’s Choice” which just so happened to be Ralph Cianciarulo’s shop! What a coincidence! Ralph and Vicki began growing their relationship and found themselves madly in love! Vicki has been a leader for women in the outdoor industry for years. She has never and will never give up on what she believes, which is what brings her so much respect in her field.
RJ Cianciarulo
Chief Technical Officer
Being the son of Ralph & Vicki, RJ grew up in the outdoor lifestyle and accepted it from a young age. With his parents never pushing him into the outdoor lifestyle, he picked it up on his own by watching his parents like mentors and wanting to learn from some of the best! Since then, he has been doing his best to take what his parents have created and done so well with for years to the next level! With a new young team and a motivated mindset, Content King Media will continue to set a higher bar for any industry it touches.
Aubrey Cianciarulo
Social Manager
Aubrey is the better half and wife of RJ! She grew up in a household without much hunting but has recently found her desire to hunt and learn about the game. Aubrey got her first doe in 2020 and hasn’t been able to stop since then! The outdoors helped Aubrey find what she truly wanted to in life. After graduating, she started working with the Cianciarulo family and is often times in front of the camera! While having the love for the game and the outdoors, she also has a love to build, grow, and share Content King Media, knowing that our ceiling is non-existent!
Producer
Eddie began working at Content King Media mid-2020 and has been such a huge part since then! He grew up in the woods and has loved the outdoors, camera-gear, and production software. Being our main producer in-office and only in his early 20s, he has so much time ahead of him to learn while already being incredible on running production software as well as camera gear. He, along with everyone, is motivated to take Content King Media to a completely new level of quality and quantity of content!