About Us
Where it all began…
Content King Media didn’t start as a company. It started as a counter in a bow shop, a few arrows leaning in the corner, and a belief that hunting is more than a season—it’s a way of life.
In the early 1980s, Ralph Cianciarulo opened Archer’s Choice Archery with a simple goal: build a place where bowhunters could learn, gather, and pass on knowledge. What happened next was something bigger than retail. Archer’s Choice became a hub for stories—early mornings, missed shots, hard lessons, and the kind of respect for wildlife that only comes from time in the field.
As video cameras became more accessible and the outdoor world began to change, Ralph and Vicki Cianciarulo saw an opportunity. Not to chase fame, but to preserve a disappearing style of hunting—ethical, patient, family-centered, and rooted in tradition. That vision became Archer’s Choice, the television show.
What began as grassroots outdoor storytelling grew into one of the longest-running and most respected bowhunting series in the industry. Archer’s Choice didn’t just show hunts—it showed the preparation, the failures, the faith, and the people behind the shot. It proved that authenticity lasts longer than trends.
As the media landscape evolved, so did the mission.
Archer’s Choice Media expanded beyond broadcast television into digital platforms, social media, brand partnerships, and long-form storytelling across every screen hunters were actually watching. The goal stayed the same: tell real stories, honor the outdoors, and create content that means something.
Content King Media was born from that evolution.
Today, Content King Media is the next chapter of that legacy—a modern production and strategy company built on decades of trust, experience, and relationships. Led by the next generation, including RJ Cianciarulo and Aubrey Cianciarulo, CKM blends legacy outdoor values with forward-thinking media execution.
We produce broadcast television, social-first campaigns, branded content, influencer collaborations, and long-term media strategies for some of the most respected brands in the outdoor industry. From high-end cinematic production to authentic day-to-day storytelling, we understand both the craft and the culture—because we grew up inside it.
What sets Content King Media apart isn’t gear, algorithms, or platforms. It’s perspective.
We know where this industry came from. We respect the responsibility that comes with telling hunting stories. And we believe the future of outdoor media belongs to those who can honor tradition while embracing change.
From a bow shop counter in the 1980s to millions of viewers across television and digital platforms today, our story has always been about one thing: real people, real places, and stories worth passing on.
That’s Content King Media.
Ralph Cianciarulo
Chief Operational Officer
Having grown up in the suburbs of Chicago, this little Italian has the respect and drive to work like no other! In his early years, he absolutely fell in love with the outdoors, hunting, and found an incredible respect for the game. While he worked for a bow shop for a little while, he came to a point where he wanted to do it for himself… Sure enough, that’s what he did. He opened his own bow shop called “Archer’s Choice” and it took off big time!
Vicki Cianciarulo
Chief Executive Officer
Vicki grew up in the suburbs of Chicago and has been a ‘tom-boy’ since day one! She worked at a few different jobs before eventually finding herself working at a bow shop called “Archer’s Choice” which just so happened to be Ralph Cianciarulo’s shop! What a coincidence! Ralph and Vicki began growing their relationship and found themselves madly in love! Vicki has been a leader for women in the outdoor industry for years. She has never and will never give up on what she believes, which is what brings her so much respect in her field.
Aubrey Cianciarulo
Social Manager
Aubrey is the better half and partners with RJ! She grew up in a household without much hunting but has recently found her desire to hunt and learn about the game. Aubrey got her first doe in 2020 and hasn’t been able to stop since then! The outdoors helped Aubrey find what she truly wanted to in life. After graduating, she started working with the Cianciarulo family and is often times in front of the camera! While having the love for the game and the outdoors, she also has a love to build, grow, and share Content King Media, knowing that our ceiling is non-existent!
RJ Cianciarulo
Chief Technical Officer
Being the son of Ralph & Vicki, RJ grew up in the outdoor lifestyle and accepted it from a young age. With his parents never pushing him into the outdoor lifestyle, he picked it up on his own by watching his parents like mentors and wanting to learn from some of the best! Since then, he has been doing his best to take what his parents have created and done so well with for years to the next level! With a new young team and a motivated mindset, Content King Media will continue to set a higher bar for any industry it touches.
Eddie Roberts
Producer
Eddie began working at Content King Media mid-2020 and has been such a huge part since then! He grew up in the woods and has loved the outdoors, camera-gear, and production software. Being our main producer in-office and only in his early 20s, he has so much time ahead of him to learn while already being incredible on running production software as well as camera gear. He, along with everyone, is motivated to take Content King Media to a completely new level of quality and quantity of content!