25 years.

It’s hard to believe that a simple idea—sharing our adventures in the woods, to the plains, and everywhere in between—would turn into a 25+ season legacy. Yet here we are, launching the 25th season of The Choice with the Cianciarulos, and we can’t help but look back with pride and look ahead with excitement.

A Heartfelt Thank You

First and foremost, we owe this milestone to YOU—our loyal fans, industry partners, family, friends, and the hunting community that has stood by our side since the very beginning. Whether you’ve been with us since those early VHS days or just tuned in for the first time last season, your support fuels everything we do.

Over the years, we’ve hunted in some of the most breathtaking places across not only North America but the world, made unforgettable memories with family and friends, and built lifelong partnerships with brands that believe in the same values we do: conservation, heritage, and the thrill of the outdoors.

Without your encouragement, viewership, and passion, The Choice would’ve been just another idea in a treestand. Instead, it’s become a part of outdoor television history.

What’s New for Season 25?

We’ve pulled out all the stops for this milestone season:

New & Familiar Faces — You’ll see the heart of the show with Ralph & Vicki, but also catch more from RJ and Aubrey, as well as even more from the friends and family the Cianciarulos have made along the way!
Never-Before-Seen Hunts — From Midwest whitetails to Western elk and everything in between, we’re bringing you closer to the action than ever before.
Legacy Episodes — Sprinkled throughout the season, we’re including throwback footage from long time friends and outfitters that have continued to deliver success and fun in the outdoors.
Top-Tier Gear Giveaways — With help from our trusted partners, we’re proud to say that we will have MONTHLY giveaways for some of the industry leading gear and equipment! Be sure you keep up with us on our socials to see when we start them!
Social Content Expansion — We’re rolling out more clips, how-tos, and stories on social media so you can stay connected even between episodes!
New Logo — We’ve redesign our The Choice logo for the first time in quite awhile! Let us know your thoughts in the comments…

The Legacy Continues…

A quarter century ago, The Choice was about more than just hunting—it was about making time for what matters. That message rings even louder today. We’ve always said, “It’s not about the size of the animal; it’s about the experience, the family, and the memories made.” Season 25 is a celebration of just that.

As we look to the next 25, our goal remains the same: inspire, educate, and entertain hunters of all ages while honoring the lifestyle we love.

Thank you for being part of the The Choice family. Now let’s make this our best season yet.

Watch Season 25 on: